The mass transit campaign ran nationally and fared well in awards shows around the world.

Brand awareness grew every month after the campaign launched, and sales increased accordingly. After a successful run in Canada, the client tested the campaign for use in other worldwide markets and invited the agency to pitch it’s global business.
Role: writer

© 2016 Troy Palmer. Icons from The Noun Project.

Killing bad breath 
(and more) with Frisk.
In an impulse category dominated by long-time players and aggressive brands like Altoids, the challenge was to quickly build awareness among the Frisk’s core audience of young people. 

There wasn’t much need to explain the benefits of breath mints, we simply needed to differentiate the Frisk brand in a way that people would remember. The proposition came directly from the product — they're wickedly strong little mints.
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