© 2016 Troy Palmer. Icons from The Noun Project.

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TROY PALMER
writer + creative directorHome.htmlshapeimage_2_link_0
Building a better Internet
with Firefox + Mozilla.
As part of the in-house marketing team at Mozilla, our job isn’t just to market Mozilla products, like Firefox. That’s certainly part of it, but the greater, and more challenging, task we’ve faced is to educate Internet users everywhere about who Mozilla is and what they do. Working closely with a team of UX designers, front / back end engineers, art directors, and project managers, here is a small sample of what we came up with.

One of the best examples of the who and what is the Mozilla Careers page — a hub for people looking to join the San Francisco-based nonprofit (obviously) and an opportunity for Mozilla to talk about themselves and their place in the world.
And of course, we can’t talk about Mozilla without talking (at least a little bit) about Firefox. With so many versions of the famous web browser (desktop, beta, Android, iOS, etc.) we needed to organize the options to let users know what they were getting and how to get it.
Click image for full view | Visit the site »https://careers.mozilla.orgshapeimage_8_link_0
Click image for full view | Visit the site »https://www.mozilla.org/en-US/technology/shapeimage_10_link_0
Click image for full view | Visit the site »https://www.mozilla.org/en-US/firefox/channel/desktop/shapeimage_11_link_0
Early results on all three pages have told us that we’re on the right track, with both brand awareness scores and monthly active users on the rise.

Role: writer
Since going live, the site attracts nearly 100,000 monthly visitors, all of it being direct / organic traffic. In a recent content audit by Mozilla’s agency Johnson Banks, the careers page was held up as the most consistent and effective example of the Mozilla story and brand tone.

Another challenge facing Mozilla is letting people know that they’re more than just Firefox. With their hands in VR, gaming, new programming languages, and more, it was time to build a page that told the story of Mozilla’s other technology work. The goal with the page was to appeal to developers and non-developers alike.